Keep the Passion Alive – And Use it to Grow Your Small Business

As a business owner, strong will-power is a great asset.

But what powers that will-power? (Pun Intended)

If you look inwards you will find that the reason your will power is strong is your burning desire.

The burning desire to succeed.
The burning desire to help people.
The burning desire to make money.
The burning desire to provide for your family.
The burning desire to write because you love it.

The burning desire to help other businesses grow (in my case)

But like any type of burning, whether it’s a power plant, a campfire, or your burning desire to do anything.

It requires FUEL. 

And the fuel to your burning desire is almost always your passion. 

So how do you keep that passion alive day in and day out?  

Passion Makes Perfect
  1. Focus on your core strengths and outsource everything else

Most humans are driven by results. When they see something is working, they do more of it.

I am one of those people. 

And how do you bring the maximum amount of results?

By doing the things you are good at. And cutting out the things you aren’t good at.

I’m probably bad at 99% of the things I do. But 1% of the things that I am good at, I go all in. 

Whenever possible, focus on your core strengths and give away the rest. 

By doing so, success will come easier, and your burning desire will…

Well, it will keep burning.

2. Be part of a Support Network

A support network is people in your life that help you reach your personal and professional goals.

The importance of this is so under-rated. 

If you want to achieve a certain goal in your life, you must surround yourself with people who have the same goals, or have achieved the same goals. 

You are the product of your environment.

So join the local entrepreneurial meetups. 
Be part of the Facebook group for aspiring entrepreneurs. 
Have conversations with people who are facing or have faced the same problems that you have.

In today’s age of technology, it’s only a google search away. 

By being part of a support network, you are going to remain passionate.

Remaining passionate is what’s going to make sure you don’t run into a mental block with your business.

Celebrate Your Freedom

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” — Mark Twain

Modern-day entrepreneurship is driven by the freedom it brings.

The freedom to pick your own working hours.

The freedom to pick your holidays.

The freedom to pick the path of your own life.

And the freedom to financial success. 

Many entrepreneurs pick their path to success because of these freedoms, but get too caught up in the rat race and often forget why they got in it in the first place.

So take a moment to celebrate your freedom. Rejuvenate your soul. Take a holiday. Do the things you love. Celebrate the reason why you started in the first place.

And watch it do wonders in keeping your passion alive.

And don’t forget to…..

3. Find your Why and remind yourself of it

There was a moment in my life where I was so driven, so passionate that anything I did would take my business forward…

And then COVID-19 happened…

For 2 months I went into Stasis. I was clouded by in-action. I stopped moving. 

Stand-still.

*Crickets*

But let me rewind it back a little and tell you how I got to this point.

For about a year, all I knew was growth. New clients, new learnings, and new pathways to success.

It all came to be because I was focusing on my strengths, surrounding myself with a support network, and building my knowledge in the events niche. 

But when COVID hit, the events industry got hit hard.

It got hit hard and FAST! 

Most of our clients wanted to cancel contracts. And yes we could have fought to keep them alive, by hook or crook.

But hey, these clients got hit just as hard as we did. And I got into the business to help people. 

Not make their lives worse. And so, we took a big hit.

The kind of hit that makes you contemplate why you got in it in the first place.

Fast forward to today… We are back up and running.

At the same capacity.

And it happened because we adapted. Changed our direction. Changed our focus.

And I attribute it to one thing and one thing only.

Instead of focusing on what was happening and how to fix it. 

I focused on why I started in the first place.

And by reminding myself of why I started, and why my business existed… 

Things started to turn around.

They were slow at first. But slowly, and surely things became better.

By reminding myself of the Why, I was able to figure out how to feed the why. 

Events were not the Why to my business. Helping business grow is my “why” 

And I am able to find my Why in various industries, niches and activities.

So whenever you have a moment where you feel your passion is lacking…

Revisit your past. Go back to the day you finally made the decision to start your own venture. 

And recreate that moment in your head.

I promise you, this will re-ignite your passion. And most likely the fire will burn even stronger than when it first started.

I would like to close this article with a statement made by one of my heroes.

Steve Jobs once said..

“The only way to do great work is to love what you do”

And the only way to love what you do is to have a passion for what you do.

So do everything in your power to keep that passion alive. Feed it with the right information, reminisce about it, and make sure to keep the fire of your passion burning high and proud.


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