UAV Coach
Online Education Expertise Meets Bold Moves: UAV Coach’s Journey to 3.25 MER
Read MoreAn e-learning provider marketing agency helps online education platforms, learning management system providers, and digital course marketplaces grow their user base and learner engagement. Marketing for e-learning platforms differs from individual course promotion — it requires platform-level brand building alongside conversion campaigns for individual learning paths. Think Orion has partnered with e-learning providers ranging from early-stage startups to platforms with 500,000+ registered users.
Your platform competes on price against Udemy and Coursera with unlimited ad budgets.
CPCs keep climbing while free alternatives multiply. You're overpaying for each student.
Sign-ups mean nothing if students drop off after lesson one.
We help e-learning platforms attract learners who complete, refer, and re-enroll, not just click.
Our creativity drives results, not just aesthetics. Pair with your expertise, and watch enrollments climb.
We turn student success into campaigns that speak directly to your ideal learners' needs and aspirations.
We put your program in front of motivated learners where they already are - from Instagram scrolls to Google searches.
We size your ad spend to your enrollment goals and optimize weekly to make every dollar count.
We track which ads bring paying students, not just clicks. Daily optimization means lower costs per enrollment.
The Outcome? Reach perfect-fit students. Convert them. Grow efficiently.
Over 3 years together, tackling challenging projects in niche markets and turning them into huge successes. Great in delivery from strategy to execution.
We could take our hands off, trust the team, see the results, and go from there. Our meetings feel more like strategy sessions than just reports.
We don't do education marketing on the side. It's all we do.
We've spent years learning how online learners choose between platforms: comparing catalogs, reading reviews, calculating whether the investment is worth it.
That context shapes every campaign we build for you.
What this means for you:
E-learning platforms live on retention and lifetime value, not one-time sales. We build campaigns that attract learners who stick around.
We've helped enroll over a million learners. That data tells us what messaging, funnels, and channels convert for e-learning platforms specifically.
Course quality, instructor expertise, completion rates. We make your strongest differentiators the reason learners choose you over the marketplace giants.
Every ad, video, and landing page we build is backed by the VALA framework so that your creative doesn’t just look good, it works. We create content that resonates with how students think and decide, helping you earn their attention and move them confidently toward enrollment.
MORE DETAILSOur proprietary tools are built specifically for student recruitment and not retrofitted from other industries. From profiling assessments to campaign automations, everything runs through the VALA lens to improve fit and help you run campaigns up to 200% more efficiently.
MORE DETAILSOur paid campaigns are shaped by insights from over 1 million student journeys, revealing where decisions actually happen and what kind of message moves them forward. The result? Smarter channel choices, sharper timing, and less wasted spend.
MORE DETAILSEffective e-learning promotion requires differentiation from marketplace competitors like Udemy and Coursera. Focus on what makes your platform unique: instructor expertise, completion rates, career outcomes, or community features. Use paid social to reach your audience with short-form video content, search ads to capture high-intent learners, and retargeting to stay visible during the consideration phase. Track cost per enrolled student, not just sign-ups.
EdTech marketing specialists understand platform economics: retention and lifetime value matter more than one-time sales. A specialist agency builds campaigns that attract learners who complete courses, refer others, and re-enroll, rather than chasing sign-up volume. They also understand how to position premium platforms against marketplace pricing pressure.
When your E-Learning Program consistently generates at least $15k/month and you need scaling expertise. If marketing tasks are pulling you away from program improvement and student support, it’s time for specialists who can drive growth while you focus on what matters.
It varies based on your target audience:
We run platform tests with your specific audience to identify what truly drives enrollments.
Established programs should allocate $7k-$14k monthly ad spend for meaningful growth. Your specific budget should align with enrollment targets and program pricing. We’ll help determine the optimal investment based on your unique goals.
Not currently, but we hope to in the future. We specialize in scaling programs with proven results and success stories. Once your program generates consistent revenue (approximately $15k/month) and has collected student testimonials, we’d be eager to discuss scaling strategies.
We’re fully remote with team members across multiple time zones (North America, Africa, Asia and Europe). This setup allows us to be responsive and bring diverse perspectives to your campaigns.