Blockshow is one of the most popular, if not the most popular trade show in the blockchain industry. It’s backed by Cointelegraph, the largest news & media company servicing the blockchain and fintech industry.
2019 was a rough year for the industry as a whole. With the falling price of bitcoin, events were struggling to generate interest, let alone actual attendees. The challenge for Orion was simple in concept, but difficult to achieve. How do you generate enough interest for a conference, when everyone in the industry was in defensive mode and cutting spend on their marketing & events budgets?
Blockshow is known to create beautiful and informative content. However, with the crunch in the industry, the ineffectiveness of older tactics which proved to be so effective the year before, the response 3 months before the event was unsatisfactory.
So how did we change that around?
Great content is only as good as the eyes that see the content. With our advanced audience analysis, targeting implementations and social media channel hacks, we were able to create a multi-channel funnel focused on generating ticket sales and registrations, while other events were struggling.
Some of the top implementations include:
- Brand bidding on competitor keywords to take away market share from competitors
- An automated approach to nurturing prospects over a long period of time to convince them to attend the event
- Email marketing tactics to improve open and click rates with relevant content
- A content-driven approach with strategic lead magnets which were relevant to gathering leads even during a tough industry period