Problem

D.FINE had to replace Beyond Blocks as main conference during Korea Blockchain Week. Not an easy task as a new conference in the industry. The time was limited, the plans were big. The goal of the engagement was to bring the international community to Korea and to focus on user acquisition through paid advertising. Orion also took care of the email funnels, creative assets, social media management, copywriting and automation for the organizer.

Solution

Orion implemented a multi-channel tracking and analytics solution, launched campaigns across various different platforms including Google, Facebook, Native Ads, Linkedin and Bing. By split testing different ad copies and images, we were able to reach a good amount of the blockchain community in a performance-focused way. Korea was celebrating blockchain innovation for a full week.

Results

D.FINE 2019 was a great show with lots of positive feedback from attendees, sponsors, and speakers. The Orion team is happy with the first-year results and is looking forward to making D.FINE the new blockchain flagship event in Asia.