There are 19 5-star hotels in Bangkok operating under the Marriott Bonvoy name. Each of these hotels has amazing restaurants popular amongst tourists and business travelers from all over the world. Marriott came up with an idea to improve its marketing strategy to bring more local Bangkokians to its restaurants. Orion was brought on to execute the marketing & lead generation efforts for this event.
With the event less than 6 weeks away, the odds were against us. The main challenges involved with the execution of the marketing for Marriott involved getting a website up and running within a couple of days, choosing which channels would be most effective in getting results fast, and making sure that people actually showed up on the day of the event.
Based on demographic choices, and the nature of the product (Food Festival) we believed a more visual, and social approach to marketing was the way to go. Enter Facebook, Instagram, and Email Marketing.
- Create enticing graphics and videos to portray the look & feel of the food festival
- Use Facebook & Instagram as a tool to get the word out to relevant foodies and attendees at SCALE!
- Leverage email marketing automation over a span of 4 weeks to nurture & convince potential attendees about the benefits of attending the event.
What Marriott Thought