Problem

19 hotels in Bangkok operate under the Marriott Bonvoy name. Each of these hotels have restaurants with great 5-star cuisine famous among tourists from all over the world. But how do they put their foot into the local thai and expat crowd based in Bangkok.

Solution

Organize a series of 3-day street food festivals showcasing the various cuisines, in a themed, friendly and fun atmosphere built for the whole family. All events are only as good as the number and quality of people attending it. Marriott is a long term partner of Orion and we help spearhead a strategy revolving around Facebook, Native and Display advertising accompanied by email on the back end to raise awareness and drive attendance for the series of 3-day festivals.

Results

In 2019, after the unprecended success of the first event we did the marketing for, Marriott turned their annual event into a series of events and engaged Orion to do the marketing for the full series. One event, quickly became three in 2019.

And with more than 10,000 Bangkokians and tourists in attendance across 3 events, the M-Live series is the talk of the town with 3 confirmed events for 2020. (More events pending confirmation)