There are 19 5-star hotels in Bangkok operating under the Marriott Bonvoy name. Each of these hotels has amazing restaurants popular amongst tourists and business travelers from all over the world. Marriott came up with an idea to improve its marketing strategy to bring more local Bangkokians to its restaurants. After a couple of not-so-successful attempts at promoting this event, Orion was brought on to execute the marketing.
With the event less than 6 weeks away and a team that was increasingly less confident in the idea that an event marketing strategy was the way to go, the odds were against us. The main challenges involved with the execution of the marketing for Marriott involved getting a website up and running within a couple of days, choosing which channels would be most effective in getting results fast, and making sure that people actually showed up on the day of the event.
Based on demographic choices, and the nature of the product (Food) we believed a more visual, and social approach to marketing was the way to go. Enter Facebook, Instagram, and Email Marketing.
If you’re interested in learning about the exact approach we took to make this happen, feel free to send us a message.
What Marriott Thought