Problem

19 hotels in Bangkok operate under the Marriott Bonvoy name. Each of these hotels have restaurants with great 5-star cuisine famous among tourists from all over the world. But how do they put their foot into the local thai and expat crowd based in Bangkok.

Solution

Organize a 3-day street food festival showcasing the various cuisines, in a friendly and fun atmosphere built for the whole family. All events are only as good as the number and quality of people attending it. Orion helped formulate a strategy revolving around Facebook Ads and email on the back end to raise awareness and drive attendance for the 3 day festival.

Results

The Surawongse Rooftop of Bangkok Marriott Hotel The Surawongse was transformed into a vibrant Thai street food market. Diners enjoyed the evening with casual seating, picnic areas, a kids’ zone, fun crafts and a live music stage for an upbeat, chilled out vibe.

With 1000s of Bangkokians and tourists in attendance throughout the 3 day period, the event was the talk of the town. Orion was able to help Marriott MLive Food Market increase attendance and revenue by more than 200% compared to the last event.