How we leveraged the client’s amazing content to generate consistent low price, high-quality leads that convert into buyers
The company founder has collaborated with some of popular music’s greatest talent to bring the online world high-quality music education. His passion for teaching and his creative approach in video instruction make learning just about anything in music fun and memorable. His vocals are featured on the theme music for dozens of daily radio programs as well as commercial jingles airing around the country.
The Challenge
The client had great content; his vocals are featured on the theme music for dozens of daily radio programs and commercial jingles. He had a youtube channel with a good following as well as great email marketing funnels. However, he lacked leads at the top of the funnel and was unable to scale the operations using paid advertising as a channel.
The Approach
Our goal was to leverage the client’s amazing content to generate consistent low price, high-quality leads that convert into buyers. We implemented a multi-channel, data-driven marketing strategy to provide long-form content and use Facebook and Google ads to bring in consistent, low price, high-quality leads.
- Creating shopping ad campaigns that target specific audience groups.
- Re-marketing Campaigns
- Keywords research
- Competitors analysis