As one of the leading conferences in the world, SaaStock made an ambitious growth plan in 2019 to expand its presence in 5 continents around the world. Orion was tasked with heading up the digital media buying to power this international expansion.
5 global events. Dozens of local meetups. And a thriving online community. SaaStock has established itself as one of the best business-focused technology events in the world. With any strong community like SaaStock, great content is the biggest driving force behind its success. So how do you take that great content, and make sure it’s seen by the right people. And when it is seen, how do you make sure those people take action and become loyal customers?
Orion implemented a multi-channel tracking and analytics solution, launched campaigns across various different platforms including Google, Facebook, Native Ads, Linkedin, and Bing. Leveraging the powerful content created by the SaaStock team, and using out-of-the-box audience-building techniques, we were able to create a system to bring new audiences to the top of the funnel and move them along to ultimately buy tickets to the conference. In 2020, we are implementing further solutions to increase the effectiveness of rich content and utilizing marketing automation to increase bottom-line revenue.
Here’s a number of intelligent, technological and marketing implementations which made it all possible:
- Utilization of brand-bidding alongside competitor bidding tactics on Google search to steal traffic from competitors
- Setting up a multi-channel funnel attribution model to assess the effectiveness of creatives, ad copy, targeting and marketing tactics
- Setting up automated email and timed advertising sequences delivering content based on user actions
- Benchmarking to assess marketing campaigns immediately after launch and predicting performance to allow for efficient marketing spend
What They Say.