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How several quiz campaigns generate a steady stream of highly targeted leads accounting for 80% of all new business and 300% increase in revenue in 90 days

YourGoals is a personal training business based in the center of Amsterdam. Today, YourGoals has a very clear audience, and service offering. It includes 1-on-1 training, group classes and self-defense training workouts for busy business women. A year ago, things were very different.

 

The Challenge

The personal training market is highly competitive. Without a clear value proposition and audience in mind, generating leads can be very difficult. On top of this, there was very little content to work with, and a low budget to make things happen, at least initially. 

The Approach

We happened to be in Amsterdam at the time we started talking with the owner of YourGoals. So, before we even got started on strategizing, we actually attended one of the group training sessions. Attending this session really helped us understand the kind of training YourGoals was providing and helped us then draft the following tactics and action plans:

  • A clear Value proposition, linked to Buyer personas we wanted to test campaigns on
  • A content strategy that was easy to maintain and brought good results (Quizzes, Video & SEO)
  • Split testing various offers to see which ones resonate with the different audiences
  • Run Facebook & Instagram ads with video & images to identify which combinations work best
  • Various quizzes that triggered the audience directly
  • Identifying the winners and scaling them

The Results

Going through the whole process is what made YourGoals realize that it's offering is best suited to busy business women. And once we knew that, the going got easier and we really started making an impact with all content, offers and advertisements focused around their ideal client. (Business women in Amsterdam who have busy schedules and want the most bang for their buck when it comes to training programs)

1000

Leads generated in last 6 months

In our latest viral campaign

€1.21

Cost per lead

in the downtown Amsterdam area

50+

Happy customers

with 500% ROI

What They Say.

Happy Clients, is Happy Orion
Working with Orion has been invaluable. Before Orion, I never would have thought that my workouts would attract so many people. Their quizzes and campaigns generate constant leads and people start to recognise me and my brand. Looking forward to grow in 2020 with Orion.

Miou