What is startup marketing?

Starting your own business is usually a long and difficult process and when the product or service is ready how are you going to find the audience that fits? Usually, it doesn’t happen just by itself and so you need to reach out to your dream audience. Simply put, startup marketing is a unique challenge because of the limited resources, whether it’s time, money or talent. A lean marketing approach is important and necessary.

Ask yourself the following questions.

  1. Are you solving a real problem and what is this problem?
  2. What are the existing alternatives? Who is your competition?
  3. What makes you special and different? What is your USP?
  4. Who is your target market? Who is having this issue that you are solving?
  5. Who would be your ideal customer?
  6. What is the solution you have?
  7. What are the skills of your team and is that enough to reach your goals?
  8. Can you clarify in 30 seconds what the value is you provide and for who?
  9. How are you going to track your results and what are your KPI’s?
  10. How much cash flow is there? What is your runway?
  11. What will it take to reach your business goals?
  12. How will people discover you?
  13. Why would they pick you and not someone else?
  14. What is the value you are providing them to consider you?
  15. How can you find the customer that will purchase your product?
  16. How do upsell to our customers and keep them on board?
  17. How can we get your clients to refer your company?

When you can answer these questions it will give you a clear idea and direction. You can hire an agency or hire in-house people. Both need a marketing plan.

When we help startups we follow the following steps:

  1. Audience Audit, as a brand, you want to be reaching out to the right people. This is why an Audience analysis should always be a core component of any startup marketing strategy. What issue are you solving? How effects this issue your customer?
  2. Content Marketing, content is king. As a lean startup, you need to be creative with your content and it needs to be focused on your key audience. How is your content helping them?
  3. Search Engine Optimization (SEO), Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. It’s a long term tactic that can help your business without spending the marketing dollars.
  4. Facebook / Instagram Ads, Facebook, and Instagram give you the ability to reach thousands of potential customers within a few hours. You can test new ideas, talk with your audiences and be public.
  5. Google Adwords, Google, the world’s largest search engine is home to over 5 billion searches daily. Among these searches are people looking to solve certain problems that your business can help them solve.
  6. Conversion Rate Optimization (CRO), CRO is a systematic approach to improving your website in order to increase the total percentage of website visitors taking the desired action such as filling a contact form or buying a product.
  7. Email Marketing, Email Marketing is not dead. On the contrary, it’s on the rise. In 2018, 59% of marketers reported that email marketing was their highest ROI channel. Automating your email marketing is a huge benefit for startups.