In 1996, Bill Gates wrote an essay titled, “Content is King”
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.”
Why is it important:
Bill Gates could not have been more spot on. Content is King and here are 3 reasons why it should be one of the first things to consider when thinking about growing your brand.
- Content educates your audience and education is the first step a customer will take when deciding whether a product or service is right for them.
- Content powers SEO – Search engines are the go-to resource whenever someone has a question or concern. Strong content will propel you to the top of search engine rankings resulting in attracting new leads to your business.
- Content drives a strong social media strategy. Social media gives you the opportunity to directly reach your customers and content is the language you speak when communicating with them.
How we do it?
Regardless of whether you have your own in house marketing team, or are a brand which wants to completely outsource this part of the business, we can help you curate high quality content that speaks to your customers needs and wants.