Replace junk leads with engaged leads.
Five big moves.
Under one week to implement.
Stop chasing people who never reply. Build a practical plan to improve the journey from first inquiry to enrollment conversation.
Better leads.
A clear plan to get there.
Friday, December 4, 2026
6:00 PM GMT+4 · 2:00 PM UK · 9:00 AM EST
Limited to 100 people
Discover what your lead numbers aren’t telling you and what sales and marketing need to agree on first.
See how that scorecard changes your inquiry form and what it reveals before the first sales conversation.
Go behind the scenes of how sales and marketing shape the story across your ads, landing page and confirmation page.
Manno Notermans
Co-Founder at Think Orion
Creator of the Mind Minutes Method
Manno works with universities, education companies and course creators to build more efficient marketing systems, improve student recruitment and turn attention into action.
In this workshop, he’ll connect the decisions behind your ads, inquiry forms and follow up so marketing and admissions can work towards the same goal.
Connect with Manno on LinkedIn ↗A full CRM.
An empty conversation.
You’re getting inquiries. Admissions is following up. But too many people don’t answer, aren’t a fit or don’t remember filling out the form.
More of those leads won’t fix the handoff. This workshop connects your message, your inquiry experience and your follow up around one shared goal: a prospect who wants to engage.
A prospect who takes a meaningful next step, such as replying, asking a relevant question or booking a conversation. A starting point your team can define and measure.
Five moves.
One connected system.
Practical changes across the journey. Each one gives your team something specific to put into action.
Define the lead worth calling.
Get marketing and admissions working from the same definition of engagement. Separate a form fill from a reply, a booked conversation and a genuine next step.
You’ll buildYour shared lead quality scorecardDay 1Make your message do the filtering.
Show the right students who the program is for, what it helps them achieve and what commitment it takes before they submit their details.
You’ll buildOne clearer message from your ad to your pageDay 2Ask for a meaningful next step.
Replace a vague request for information with a useful offer and a small number of questions that reveal fit, motivation and timing.
You’ll buildA more intentional inquiry formDay 3Turn follow up into a conversation.
Give the first reply a purpose. Use a clear owner, a relevant question and a simple follow up path so interested prospects know what to do next.
You’ll buildYour first response and handoff planDay 4Teach your campaigns what good looks like.
Track which inquiries actually engage. Use your CRM feedback to evaluate quality alongside cost per lead and guide your next advertising decisions.
You’ll buildA simple quality feedback loopDays 5 and 6
Bring one program.
Leave with your next week.
Pick a program, course or intake you want to improve. Bring the inquiry form, a recent ad and a rough picture of what happens after a lead comes in.
We’ll use the five moves to turn that journey into a focused implementation plan with a clear change, an owner and a way to check progress.
The one week goal is implementation. Lead quality and enrollment outcomes depend on your starting point, traffic and follow through.
Save my seatA few good questions.
Who is this workshop for?
Enrollment, admissions, marketing and leadership teams at education providers, from universities and colleges to training companies, course providers and professional education teams.
Do I need to be technical?
No. The workshop focuses on decisions, examples and a practical plan. Bring someone who owns the inquiry journey if that responsibility sits across your team.
Will this mean replacing our CRM or increasing ad spend?
The five moves start with your existing journey. We’ll look at what to change in your messaging, forms, follow up and measurement before assuming a new platform or more budget is the answer.
When is the live session?
Friday, December 4, 2026. 6:00 PM GMT+4 · 2:00 PM UK · 9:00 AM EST. Join online using Google Meet. Your registration confirmation includes the joining link and calendar details.
Does “under one week” guarantee better leads in seven days?
No. It describes the scope of the changes you’ll plan. You’ll need enough time and real inquiries to evaluate the effect on engagement and enrollment.
Give admissions
a lead worth calling.
Five big moves to turn your inquiry journey into a better conversation.
Save my seat Friday, December 4, 2026 · 6:00 PM GMT+4 · 2:00 PM UK · 9:00 AM EST · Online