From the blog
Student Behavior & Decision Psychology
Articles on how prospective students make decisions and how education advertising can respond.
2 articles
Student experienceHow students
make the decision.
make the decision.
Article
The Psychology of Student Decision Making
Explore the hidden psychology of student decision making. Find out how to overcome hesitation and help students feel confident choosing your program.
Read the article →Student experienceThe ad got the click.
The message lost it.
The message lost it.
Article
Student Ad-Message Mismatch: When Clicks Don’t Convert
Discover how student ad-message mismatch hurts enrollments and how aligning with student psychology turns clicks into conversions.
Read the article →