UAV Coach
Online Education Expertise Meets Bold Moves: UAV Coach’s Journey to 3.25 MER
Read More
1M+ higher education students enrolled through our campaigns.
More qualified applicants. Lower cost per enrollment. Built for higher ed.
Trusted by 100+ education
brands and counting
Why Enrollment Numbers Plateau
What keeps qualified applicants from choosing you:
Same Messaging:
When every institution says the same thing, students can't tell you apart.
Leadership Wants Proof:
Without clear attribution, digital marketing budgets get cut first.
Team Is Stretched:
Adding digital performance to an already full workload means something gets dropped.
We give your institution a dedicated enrollment growth partner so your team can focus on what they do best.
Content That Actually Connects with Students
Our approach transforms real student stories into content that feels authentic and engaging - moving beyond the standard "students smiling on campus" imagery that prospects simply tune out.
How We Help You Grow Enrollment
Stories Worth Telling
We find what's genuinely special about your programs and turn those elements into compelling narratives that capture attention.
Smart Channel Strategy
We place your programs where today's students actually spend their time, adapting as platforms and algorithms evolve.
Budgets That Work
We size your ad spend to your enrollment goals and optimize weekly to make every dollar count.
Results You Can See
We track which campaigns bring in qualified applicants with reports that make sense to both you and your leadership team.
The Outcome? More qualified applicants. Better enrollment numbers. And well-deserved recognition for your marketing strategy.
I can focus on my business while the team takes care of all things paid ads, creative and messaging.
Conor Harris, Pinnacle Performance
They managed to turn things around for our campaigns in a short span of time. Creative, great insights and a constant flow of communication make it awesome to work with them.
Terrence, Avado Learning
What We've Achieved for Universities Like Yours
The Only Agency That Lives in Education
We don't do education marketing on the side. It's all we do.
We've worked with 100+ education brands and helped enroll over a million learners.
That depth changes how we approach your institution's challenges.
What this means for you:
We understand institutional dynamics
Enrollment cycles, faculty committees, program accreditation timelines. We already speak your language. No onboarding needed.
We respect your process, but move fast
University approval chains are slow. We build that into our workflow, prepping creative in parallel so nothing stalls when sign-off lands.
We make your case to leadership
Board-ready reporting that ties ad spend directly to applications and enrollments. Your leadership sees ROI, not impressions.
Solutions That Make Sense
for Universities
CREATIVE THAT CONNECTS
Every ad, video, and landing page we build is backed by the VALA framework so that your creative doesn’t just look good, it works. We create content that resonates with how students think and decide, helping you earn their attention and move them confidently toward enrollment.
MORE DETAILSVALA TOOLS
Our proprietary tools are built specifically for student recruitment and not retrofitted from other industries. From profiling assessments to campaign automations, everything runs through the VALA lens to improve fit and help you run campaigns up to 200% more efficiently.
MORE DETAILSMEDIA BUYING BACKED BY 1M+ ENROLLMENTS
Our paid campaigns are shaped by insights from over 1 million student journeys, revealing where decisions actually happen and what kind of message moves them forward. The result? Smarter channel choices, sharper timing, and less wasted spend.
MORE DETAILSUniversities That Demanded Better Results
Engineering Prep Course
Engineering Prep Course Scaled to 7-Figures with a Full-Funnel Strategy by Think Orion
Read More
Conor Harris
Turning a Post-Pandemic Plateau into Repeating Record Months with Conor Harris
Read More
Mastering Anger
728% Traffic Growth: How Mastering Anger 10x’d SEO Visibility and Scaled Impact
Read More
Canada Safety Training
How Canada Safety Training Scaled Profitably with Google Ads and SEO
Read MoreFrequently Asked Questions
How do we effectively promote our academic programmes?
Effective university programme promotion starts with understanding where your target students spend time online and what influences their enrollment decisions. Test multiple platforms: LinkedIn for postgraduate recruitment, Instagram and TikTok for undergraduate audiences, and Google for students actively searching. Create dedicated landing pages for each programme with clear outcomes and application CTAs. Follow up consistently and track applications, not just inquiries.
How is Think Orion different from other higher education marketing agencies?
Higher education marketing agencies differ from general agencies because they understand institutional dynamics: faculty approval cycles, seasonal enrollment patterns, programme-specific audiences, and the long decision timelines typical of university applicants. A specialist agency brings enrollment data, education-specific benchmarks, and proven campaign structures that generalist agencies would need months to develop.
When should a university consider hiring a specialized marketing agency?
When your institution needs to increase enrollment for programmes that are already established but need greater visibility. If marketing responsibilities are preventing you from focusing on academic excellence and student support, it’s time to bring in experts who can handle the recruitment and brand building marketing effectively.
Which platforms work best for promoting different types of programmes?
It genuinely depends on your target audience. For example:
- LinkedIn works better for postgraduate and professional development programmes
- Facebook and Instagram are stronger for undergraduate and broader audience programmes
- YouTube performs well for programmes with demonstrable outcomes and visual components
We test platforms with your specific audience to find what actually drives applications.
What should universities budget for effective recruitment marketing?
For established programmes, plan for £7k-£14k monthly marketing investment to see meaningful results. Your exact budget should align with your enrollment targets and programme offerings. We’ll help you determine the appropriate investment based on your specific institutional goals.
Can you help us launch completely new academic programmes?
We specialize in scaling programmes that already have some market presence and student testimonials. This allows us to confidently amplify what’s working rather than starting from scratch. Once your programme has established a baseline and collected some initial student feedback, we’d be excited to discuss how we can help you scale it.
Where is Think Orion located?
We’re fully remote with team members across multiple time zones (North America, Africa, Asia and Europe). This setup allows us to be responsive and bring diverse perspectives to your campaigns.
