Free, no sign-up. Calculate cost per enrollment, expected enrollments, revenue and return on ad spend from your ad spend, leads, lead-to-enrollment rate and program price.

Tool 01 · Live

Enrollment economics calculator

Move the four numbers you already know. See what an enrollment costs you.

Monthly ad spend $25K

Leads per month 400

Lead to enrollment rate 4%

Program price $4,500

$63

Cost per lead

$1,563

Cost per enrollment

Enrollments a month

2.9x

Return on ad spend

Spend vs revenue +$47K a month

Spend $25K Revenue $72K

Workable. Most of the gain from here comes from conversion rate rather than cheaper clicks.

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How the numbers work

Expected enrollments = leads × lead-to-enrollment rate. Cost per enrollment = ad spend ÷ expected enrollments. Revenue = expected enrollments × program price. Return on ad spend = revenue ÷ ad spend.

These are planning estimates, not a forecast. Revenue less advertising spend does not account for program delivery, salaries, refunds or other costs. Use your own numbers to compare scenarios.

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