How Evenant Scaled to 20K+ Artist Registrations with Full-Funnel Paid Media

The Challenge

Evenant is a creative education platform helping artists, designers, and music producers grow their skills and careers. The vision was strong, but internal marketing capabilities were limited. Without a scalable paid media system, the team struggled to expand reach or hit growth targets. They needed a partner who understood digital course funnels and could execute at scale.

The Situation

The product was valuable, but funnel structure and customer insight were lacking. Paid media was inconsistent and didn’t support long-term scalability. The team sought a strategic partner who could both build the foundation and execute with precision.

The Breakthrough

Think Orion stepped in as both strategist and executor:

• Funnel Development: Built dedicated funnels for each product – structured by TOF content, MOF lead magnets, and BOF offers.
• Audience Research Workshops: Ran hands-on workshops to define personas and pain points, shaping more precise creative messaging.
• Multi-Channel Paid Execution: Launched and scaled campaigns across platforms while keeping CPL within targets.
• Creative Strategy: Mapped creative to the customer journey for each funnel stage, maximizing impact and reducing ad fatigue.

The Takeaways

Funnel Architecture Fuels Growth

Structured customer journeys across TOF, MOF, and BOF enabled consistent lead generation and scalable performance.

Know Your Audience

Running internal research workshops revealed motivations, objections, and messaging gaps that boosted conversions.

Strategy + Execution Wins

A hybrid model of deep strategic guidance and hands-on media buying made scaling smoother and more profitable.

Creative Must Match the Journey

Ads that matched awareness stages outperformed generic creative, reducing CPLs and increasing ROAS.