Turning a Post-Pandemic Plateau into Repeating Record Months with Conor Harris

The Challenge

After the pandemic boom, the education market shifted—and Conor Harris felt it. Interest in online education slowed. Attention was fragmented. Former growth levers were losing traction. Sign-ups dipped, and without a new marketing strategy, the business risked stagnation.

The Situation

Conor’s product was strong. His biomechanics teachings had global demand and a loyal student base. But attention alone wasn’t converting anymore.

The challenge?

• Audiences had more options.
• Positioning felt static.
• Marketing wasn’t standing out.

Conor needed more than just a media push. He needed a marketing strategy that matched the depth of his content. That’s when he partnered with Think Orion.

The Breakthrough

We rebuilt the marketing engine from the ground up, with three strategic pillars that drove compounding results across the year.

1. Launching With Value
We built a webinar, “5 Tips to Help Your Clients Feel 85% Better”, as the front-end asset. It wasn’t a teaser – it taught real skills. This re-engaged lapsed audiences and brought in new ones who trusted the value before buying.

2. Paid Ads That Actually Spoke to Coaches
Instead of generic “train better” messaging, we tailored creatives to core pain points:

Retention challenges
Movement assessments
Tangible outcomes via biomechanics

We ran performance tests across Facebook, Instagram, YouTube, and Google—Meta delivered the highest ROI. Month after month, we improved CPLs and scaled profitably.

3. Quarterly Offer Repositioning
Rather than rely on discounts, we refreshed positioning with live elements and re-bundled content. Launches in April, July, and October became standout revenue spikes.

The Takeaways

• Packaging beats discounts

  Re-bundling and reframing existing material into new “program experiences” created perceived value without rebuilding the course.
  
• Value-led lead magnets win attention

  Free content that delivered genuine outcomes (not just teasers) became the best-performing entry points across every channel.
  
• Messaging made a major difference

  The more the ads spoke the language of the audiences, the better they performed. Targeted hooks drove higher click-throughs and stronger conversions