The challenge
After the pandemic boom, the education market shifted — and Conor Harris felt it. Interest in online education slowed. Attention was fragmented. Former growth levers were losing traction. Sign-ups dipped, and without a new marketing strategy, the business risked stagnation.
“We saw this trend across the education space: audiences weren’t signing up like they used to. Value perception had changed. Attention spans had changed. Trust had to be rebuilt.”
The situation
Conor’s product was strong. His biomechanics teachings had global demand and a loyal student base. But attention alone wasn’t converting anymore.
Conor needed more than just a media push. He needed a marketing strategy that matched the depth of his content. That’s when he partnered with Think Orion.
The breakthrough
We rebuilt the marketing engine from the ground up, with three strategic pillars that drove compounding results across the year.
1. Launching with value. We built a webinar, “5 Tips to Help Your Clients Feel 85% Better”, as the front-end asset. It wasn’t a teaser — it taught real skills. This re-engaged lapsed audiences and brought in new ones who trusted the value before buying.
2. Paid ads that actually spoke to coaches. Instead of generic “train better” messaging, we tailored creatives to core pain points: retention challenges, movement assessments, and tangible outcomes via biomechanics. We ran performance tests across Facebook, Instagram, YouTube and Google — Meta delivered the highest ROI. Month after month, we improved CPLs and scaled profitably.
3. Quarterly offer repositioning. Rather than rely on discounts, we refreshed positioning with live elements and re-bundled content. Launches in April, July and October became standout revenue spikes.
“It wasn’t just about running ads. It was about building momentum. Every quarter felt like we were moving forward, and we had the results to prove it.”
The takeaways
Re-bundling and reframing existing material into new program experiences created perceived value without rebuilding the course.
Free content that delivered genuine outcomes, not just teasers, became the best-performing entry point across every channel.
The more the ads spoke the language of the audience, the better they performed. Targeted hooks drove higher click-throughs and stronger conversions.
2023 closed with three new monthly records, a list twice the size it started at, seven-figure revenue, and more than 5,000 coaches taught worldwide.
A reason to show up every quarter.
