UAV Coach
Online Education Expertise Meets Bold Moves: UAV Coach’s Journey to 3.25 MER
Read MoreThe problem
More sign-ups. Not enough participation.
01
The offer is hard to picture
A list of features does not show what membership feels like. People need to see the conversations, support and learning they can take part in.
02
Interest stops at the sign-up
People join without a clear next step. The invitation, landing page and welcome experience need to set the same expectations.
03
Acquisition hides retention
A low cost per registration can hide members who never participate or renew. Review acquisition alongside activation and retention.
Creative
Show the experience before the invitation.
Use member perspectives, useful teaching and a look inside the community to earn attention. The examples below show education creative across our work.
Meet Bethany OnlineBranded
Freelance tech skillsUGC
Event planning courseUGC
Women in leadershipBranded
Career skills programBranded
FE electrical exam adviceUGC
Learner confidenceUGC
SaaS sales techniqueUGC
Back pain educationUGC
President’s Club experienceHigh production
Drone filming skillsHigh production
Flexible MBA studyUGC
The work
Six steps, built around your community
Research, student profiling, landing pages, creative and paid advertising work together. Each cycle uses what we learn from your members.
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Step 01 of 06
Research who chooses the offer, what they compare it against, what evidence supports the offer and how they describe the decision. Your existing applicant, learner or customer data adds context.
What you get
- Program and audience research
- Competitor and proof review
- Decision questions in the audience’s words
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Step 02 of 06
Choose the profiles the offer serves, then write a message for each. The claim, proof and objection shape what the page says, what the ad shows and when the audience sees it.
What you get
- Profiles and messaging
- Claims backed by offer evidence
- Channel and timing plan
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Step 03 of 06
Build pages and a VALA journey that explain the offer before asking for details. For inquiries, qualification means a submitted form from someone who understands the offer, is interested, wants to learn more, and is willing and able to pay. Purchases and registrations retain their own definitions.
What you get
- Pages built and tested
- Qualification fields for inquiry journeys
- Useful content and follow-up
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Step 04 of 06
We turn your community's wins and member stories into ads that make the right person feel like they belong inside.
What you get
- Static, UGC and video creative
- New hooks tested
- Ad and page copy
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Step 05 of 06
We match your ad spend to your membership goals, testing fast, scaling what works, and cutting what doesn't. We place your community in front of buyers across Meta, YouTube, and Google wherever your ideal member is spending time.
What you get
- Campaign build and management
- Budget review against agreed outcomes
- Reporting matched to the model
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Step 06 of 06
We track paying members, not just sign-ups. Every campaign is optimized toward the metric that actually grows revenue.
What you get
- Regular results review
- A clear recap for your team
- Research and creative updated from evidence
Each cycle starts from what the last one proved
Use what members tell you to improve the next cycle of research, creative and paid advertising.
Book a Discovery Call →Why us
Built around education. Applied to membership.
We help people understand the learning before asking for a commitment. For communities, that means making the value of belonging specific.
A clear reason to join
Research what prospective members want help with, who they want to learn alongside and what makes them hesitate.
Evidence people can assess
Show real discussions, sessions and member experiences with permission. Make the offer concrete without promising everyone the same result.
A journey beyond acquisition
Connect the ad and landing page with the welcome experience. Use participation and renewal feedback to improve who the next campaign reaches.
Selected work
Education growth, in practice.
Frequently Asked Questions
How do you advertise a membership community?
Community ads work best when they lead with transformation and belonging. We target your ideal member profile, use social proof in creatives, and build retargeting sequences that move free members into paid tiers.
What makes Think Orion different for community advertising?
We specialize in education and community-led businesses. We understand how community buyers evaluate membership and build campaigns around the psychology of belonging and proven results.
When should I hire a community advertising agency?
When your community has proven retention and you want to scale acquisition predictably. If organic growth has plateaued and you want a reliable paid pipeline, that’s the signal.
Which platforms work best for community advertising?
Meta is strongest for most membership communities. YouTube works well for communities built around skill development. LinkedIn is ideal for professional development and B2B communities.
How much should I budget for community advertising?
Plan for $5k to $10k per month in ad spend to see meaningful results. We’ll help you set a budget that matches your member LTV and membership price point.
Where is Think Orion located?
We’re fully remote with team members across multiple time zones (North America, Africa, Asia and Europe).